![]() ![]() InstagramĪs of Wednesday, it has more than 3.3 million views and tens of thousands of comments.Īnheuser-Busch did not immediately respond to The Post’s request for comment.Īnheuser-Busch’s parent company, AB InBev, has scrambled to distance itself from Mulvaney in recent weeks. The letter said that Bud Light broke the Beer Institute’s advertising/marketing code by using Mulvaney - who has an audience of millions under 21 - to market the alcohol. Mulvaney’s post with Bud Light remains on her Instagram page. The letter also urged Whitworth “to avoid a lengthy investigation by the Beer Institute by instead having Anheuser-Busch publicly sever its relationship with Dylan Mulvaney, publicly apologize to the American people for marketing alcoholic beverages to minors and direct Dylan Mulvaney to remove any Anheuser-Busch content from his social media platforms.” It asked for all communications related to partnerships between the beer brand and the influencer, including scripts for social media and after-the-fact audits showing Mulvaney’s age demographics on platforms like Instagram and TikTok. The Senate committee’s letter requested that Whitworth produce documents related to Anheuser-Busch’s relationship with Mulvaney by the end of the month. ![]() The letter, signed on behalf of the US Senate Committee on Commerce, Science and Transportation, cited marketing guidelines under the Beer Institute, an industry trade group, which dictate that “brewers should employ the perspective of the reasonable adult consumer of legal drinking age in advertising and marketing their products.” The senators also quoted Bud Light’s vice president of marketing Alissa Heinerscheid, since put on leave along with her boss, saying in an interview that if the company can’t persuade “young drinkers to come and drink this brand, there will be no future for Bud Light.” The US Senate Committee on Commerce, Science and Transportation sent a letter to Anheuser-Busch CEO Brendan Whitworth (above) on Wednesday. “The use of the phrase ‘Girlhood’ was not a slip of the tongue but rather emblematic of a series of Mulvaney’s online content that was specifically used to target, market to, and attract an audience of young people who are well below the legal drinking age in the United States,” Cruz and Blackburn wrote in the letter. In yet another TikTok video, Mulvaney was shopping at Target for Barbie dolls - which, according to the letter, are marketed to “young girls of 3-12 years of age.” In another that got more than 11 million views, Mulvaney was “‘at the mall’ giving away merchandise and cash to teenage girls, at least one of whom was still in braces,” the letter claimed. In one video, Mulvaney was “lip-syncing ‘I am Eloise, I am 6’ while dressed as a small child,” according to the letter. The letter cited Mulvaney’s “Days of Girlhood” series on Instagram and TikTok, where Mulvaney boasts 1.8 million and 10.8 million followers, respectively. Cruz (R-Texas) and Marsha Blackburn (R-Tenn.) claimed that Mulvaney commands an “audience skews significantly younger than the legal drinking age.” In a Wednesday letter to Anheuser-Busch CEO Brandon Whitwowrth, US Sens. Ted Cruz called on Anheuser-Busch’s CEO to investigate Bud Light’s controversial marketing partnership with Dylan Mulvaney, raising concerns that the transgender social media star’s audience consists mainly of minors. ![]() Kevin O’Leary to teach college class about Bud Light’s Dylan Mulvaney fiasco: ‘Impossible even to dream’ ![]() Heineken CEO weighs in on Bud Light’s Dylan Mulvaney backlash, says brands must be ‘balanced’ Sales of Miller Lite, Coors Light crush Bud Light after Dylan Mulvaney fiasco Bud Light went woke with Dylan Mulvaney, got broke and may well permanently croak ![]()
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